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Collaborative Consumption

Posted on 17 Sep 2010 by Savaroony

What's Mine is Yours Badge, 200 Pixels

We’re really rather pleased to have been given a big mention in a new book that’s just been launched, entitled “What’s Mine is Yours: The Rise of Collaborative Consumption”. Written by Rachel Botsman and Roo Rogers, they’ve spotted that there’s something of a shift going on from hyper-consumption during the 20th Century to collaborative consumption in the 21st Century. But what is it? Well, it’s an explosion in traditional sharing, bartering, lending, trading, renting, gifting and swapping facilitated by technology - so of course Zopa is a prime example of it and by participating in it you now have proof that you’re VERY cutting edge!

There’s some nifty videos on it all here and if you fancy having a read, you can buy the book from Amazon.

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