Digital Marketing - Affiliates
I’m responsible for Zopa’s digital marketing and, having joined from Egg recently, I’m faced with some very new and exciting challenges. Different scale, different approaches, and a very different working environment! So, apologies for not writing sooner, but we’ve been flat out trying to get in shape for our next burst of activity.
Since the blog went live (thanks Dave and everyone else involved) we have received quite a few requests or offers from people to become an affiliate of Zopa. That is to say, they carry advertising, and in some cases comment and opinion about the product, and refer people to us. In return, we pay a commission to them for those members they introduce that go on to become borrowing or lending members.
We are currently working with a few affiliate networks, and it is not something we do directly at this stage (though we do think we have some interesting things on the way with larger partners which I hope you’ll keep an eye out for). This way we get to work with, over time, hundreds of smaller sites that want to help promote the Zopa way of borrowing and lending, and they get rewarded for their efforts too. It is also a lot easier for everyone to manage the ads we provide, and making sure we are always showing the right ones everywhere. Which means we all win as more and more people hear about and start using the Zopa exchange more often.
If you’d like to join one of the networks, then you will need to join them as an affiliate if you’re not already. Try Online Media Group or Smart Quotes.