Read all about it!
What a great start to the day. The sun is shining, we are all unscathed after the earthquake last night and to top it off; today Giles appears in The Independent!
According to The Independent, we are one of “The Googles of tomorrow”. In an article which appears in the paper today Robert Jones, director of brand consultancy Wolff Olins explains the next generation of brands. “We’re too well-informed and too sceptical to believe in image. What brands have to do in the future is not create a big idea that people buy into, but be useful for people. The days of pure consumerism in the classic economic sense are over. Consumers are also creators, who interact with brands such as YouTube, and who make ethical rather than purely financial decisions when they’re buying things. This is the age of the post-consumer. There’s a French word for it: ‘consommacteur’.”
Giles goes on to explain “We took a practice that has been going on in communities around the world for centuries and created an online opportunity for it. We connect creditworthy borrowers with people who have some money that they would otherwise have used as investment funds or savings. By connecting the two parties directly, rather than via a bank, we can offer significant economic savings… We diversify a lender’s funds by dividing the full amount they want to lend into lots of mini-loans, and every loan a borrower receives is made up of contributions from lots of lenders…. “We’ve probably built a better-performing credit model than anyone else in the country because our bad debts are so minimal – less than 0.1 per cent.”
You can read the full article written by Tim Walker here and if you buy the newspaper, you even get to see a picture of Giles. That’s got to be worth a trip to your local newsagents!




