Why the banks need Zopa

As an external adviser who has worked closely with Zopa for many years now, this may seem an odd title for my first Blog on the site. But the events of this week serve to underline this fact more than ever before.

As Barclays and HSBC post half year profits akin the GDP of a small country (£3 billion each, in just 6 months) and the bonuses at Canary Wharf appear to be flowing like honey again, it is a bit like punk never happened.

Despite some Cheshire cat smiles in Docklands, things are very different for these banks’ customers. The charges banks are taking – primarily through the spread between the interest they charge on lending and the interest they pay on savings – have never been higher. They’ve stopped lending to anyone other than the most secure borrowers, and even then at rates in the teens or worse, despite Bank of England and LIBOR rates being at record lows.

Despite Alistair Darling’s threats, the Conservatives promising major reviews of the banks if they are elected, Mervyn King saying it’s all quite outrageous, and the FSA standing in the wings like some giant toothless dinosaur, the banks are just carrying on as if nothing has happened.

But of course something has happened. Our children’s children’s children will still be paying off the costs - direct and indirect - of the banking industry’s enormous mistakes of the recent past. Without effective action from the Government and regulators, these mistakes will be made all over again, as personal greed and the arrogance of bankers stomps all over the lessons that should have been learned on the way to being bailed out by the taxpayer.

The problem is that unlike so many other far healthier industries, the banks have no effective competition. Microsoft is kept in check by Apple and increasingly Google. Warner, EMI and Sony are battling it out with the digital download phenomena. Tesco has to watch out for Sainsburys, M&S and Waitrose. Even the BBC has to keep something of an eye on ITV and Channel 4.

Banks don’t have the self-righting mechanism of genuine competition. It’s become a cosy club where customers are simply the supplier of money for banks to punt in their casino operations, politely called ‘investment banking’.

Meanwhile, Zopa – the world’s first online peer-to-peer lending marketplace – passes the £50 million of loans milestone and does 40% of that in just this year alone. Compared to the banks the numbers are of course tiny, but the pace of growth is quite remarkable.

Could Zopa become the first real competitive pressure banks feel to put their customers more at the centre of what they do? I think so. And that would be good for all of us – even ultimately the banks themselves. Imagine a world in which people liked their bank…

But when I have suggested this to one or two bankers in charge of strategy for a couple of the big banks, they laugh – out loud.

They are amused because in their eyes, peer-to-peer finance is so small, they think it doesn’t even warrant thinking about. When I made the point that P2P finance is growing fast and that every new phenomena had to start somewhere (iPods etc) there is a chilling response. In hushed, conspiratorial tones they say, “If Zopa ever gets big enough to matter, we will just undercut it on price for as long as it takes to kill it off, then get back to normal. Simple.”

As memories of British Airways v Laker and then Virgin Atlantic come rushing back, I feel room for optimism by remembering another new kid on the block, much closer to Zopa in many ways, and one that every big retailer laughed at in their early years – eBay.

It took them many years, but they have now not only revolutionised the second hand goods industry, they are the largest retailer in the world.

Maybe those bankers are laughing just a little too loudly…


7 comments

Jamesd

Posted on August 10th, 2009 at 5:27 pm

What do you propose as the solution to the shrinkage of the money supply if Zopa lenders replaced all bank loans? Perhaps lending via Zopa should be banned during times of fiscal easing? :)

How can I effectively leverage my lending via Zopa?

Zopa is innovative in one very relevant way: it’s not doing the lending so the loans don’t show up in its own books and bad debt can’t quickly make Zopa insolvent. That’s also a structural vulnerability, since Zopa in theory could manipulate acceptance criteria without direct financial cost. With no external auditing and reporting on this to lenders the risk will remain, so eventually there will be some lender-visible external auditing to counter this risk. It can wait a while, Zopa is still in the early days with high reputational risk for getting it wrong. Though the historic bad debt experience in C60 could have attracted more adverse publicity than it did, so this control may not be as effective as it could be yet.

Pragmatist

Posted on August 11th, 2009 at 10:17 am

Zopa should be attractive to banks because of the ‘float’ of money in the lenders’ account at any one time. I’m sure RBS is not complaining. As a method for (in effect) gathering deposits, it beats spending a fortune on marketing savings products. And the float is segregated from Zopa’s assets, so it’s not available to Zopa’s creditors in the event of Zopa’s insolvency. Worst case, it steadily declines as lenders’ loans run off, though maybe a bank could persuade lenders to leave their money in.

Martin

Posted on August 11th, 2009 at 12:19 pm

Hi James,
Zopa becoming a serious competitive pressure to the banks is not the same as Zopa replacing the banks – this will never happen, so I think the point about money supply is just not relevant.

Regarding Zopa being “innovative in one very relevant way”, I think that ironically given the point you are trying to make, although Zopa would not be made financially insolvent by a sudden, unanticipated leap in defaults by borrowers, as a business it would be ruined in a way that no bank needs to fear (as it would not be bailed out by the taxpayer), simply because Zopa lenders would stop lending. The reality is Zopa’s default experience is absolutely pivotal to the success of the business. And unlike the banks, Zopa is absolutely transparent and open about what its default rates are. Running at the default levels it has and continues to maintain creates a very attractive proposition to lenders and has been achieved with sensible acceptance levels for borrowers, given that Zopa is designed and positioned overtly for credit worthy borrowers only, seeking loans they can sensibly afford.
So if what you are saying is that somehow Zopa is clever because it is shielded from the effects of bad debt, I have to totally disagree with you.

Nigel Peach

Posted on August 20th, 2009 at 5:03 am

Could Zopa become the first real competitive pressure banks feel to put their customers more at the centre of what they do? It is well known that UK banks have had a tough time of late in trying to foster confidence and loyalty among their customers against the backdrop of the credit crunch. New financial market players, such as Zopa, are clearly pushing customer-centricity as a strong selling proposition for attracting customers.

Recent research by Forrester found that across 12 industries examined, good customer service was more important than low prices, even in a recession. And of all the sectors covered, good customer service was most important for banking customers, where it was selected by 89% of the respondents. Whilst it remains to be seen how Zopa and P2P finance will fair against the big titans in the retail banking industry it is clear that putting customer experience and satisfaction at the heart of banking is a key differentiator that will ultimately improve the likeability of banks

Chris Skinner

Posted on August 20th, 2009 at 12:38 pm

This has sparked a major debate in two blogs: the Finanser and Bankervision.

The former is run by myself, a commentator on banks and banking wit a specific interest in the future of banking.

The latter is run by the Head of Innovation at one of the UK’s major banks.

In my own case, I have been involved with Zopa since pre-launch through a friendship with one of the founders, Richard Duvall.

It is clear from the debate that this blog started that the bankers do not understand Zopa.

Good.

It gives you a real chance to succeed before they notice.

My latest thoughts on this are posted here:

http://thefinanser.co.uk/fsclub/2009/08/why-zopa-and-their-siblings-are-disruptive.html

and would be interested in any Zopa community comments on this debate.

Philip Carlin

Posted on September 14th, 2009 at 9:57 pm

It seems from the comments presented in the hushed, conspiratorial tones show that banks really fail to realise how Zopa actually works.

It is the people who are the lenders who set the lending rate (and the site easily shows what rate you realistically need to set to be in demand as a lender).

It would be monumentally stupid for a bank to try and undercut this rate and the lenders on Zopa can easily adjust their rates based on demand accordingly (but then banks have demonstrated they are monumentally stupid, as if ninja loans were ever a sensible business plan…).

What the banks probably also fail to realise is that for the Lenders on Zopa there is also the social aspect of actually helping people (unlike the banks which seem to operate on pure greed), for me (and I’m sure many other Lenders), even if returns from Zopa were less than the rate from all savings accounts from the banks I would still put money to lend into Zopa to help the people in need!

gerrynewbie

Posted on October 1st, 2009 at 4:36 pm

all this is interesting; but leaves out what ppl FEEL. i have hated banks for years. they are dictators wiv MY money. always making strictions and charging whenever/whatever…there is NO redress. that is why ppl are taking them to courts to try getting money back thes insts. have been stealing for years. its this habit they got of believing they are in charge, can do what they like because ppl HAVE to have them. no we fucking don’t. zopa was an idea waiting to come back for the last 35 years. now in zopa its about US. we prosper, zopa prospers. simple. instead of the banks driving everyone, ppl, businesses into the ground. i see a way to make money, be a good neighbor and gradually get shot of these pathological bankers….great! me first in queue. spread the word. as soon as the post office comes up wiv a current a/c minus charges/dd’s that takes salaries as well as benefits; well you just watch The EXODUS…


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