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The long tail…

Simon used to be a fellow Zopite and recently published this interesting article. He discusses the role that social networking has to play in allowing consumers to react to macro-economics by using more innovative and niche financial services that might otherwise occupy ‘the long tail’ of products on offer.

It’s a well-timed piece from our point of view as we’re currently reviewing how we can better optimise interaction within and with-out our growing community – which is why you might have received a survey recently! Results from these soon…