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Zopa awarded Superbrand status for the first time

We’re pleased to announce that we’ve been awarded Superbrand status for the first time!

It means we join some of the world’s most recognisable and reputable brands – including British Airways, Apple, and Virgin – in achieving Superbrands status.

We’re delighted to receive the recognition and see it as a reflection of our core values and our commitment to build customer-centric products and deliver excellent customer service.

Amy Miller, Chief Marketing Officer at Zopa said: “We’re proud to be recognised as a Superbrand for the first time. Superbrand status is not only a fantastic acknowledgement of our people and our internal culture, but also our commitment to put customers at the heart of everything we do.

“Our brand has always been built around the core belief that money should be simple and fair. Over 300,000 people have taken advantage of our simple loans and smart investments, and this marks an important point in our ambitious plans to bring our products to even more UK consumers.”

The annual Superbrands’ league table is based on independent research to identify the UK’s strongest brands, as voted for by marketing experts and thousands of British consumers.

The Guardian’s Superbrand supplement on Saturday 4 March will include an interview with Zopa’s Chief Marketing Officer, Amy Miller.